Words from Jermaine Dupri So So Def
From... "Umma Do Me" ROCKO DA DON video shoot.
JD explains why he signed Rocko Da Don to his label So So Def. Ask him why? He replies being an CEO/record label owner that we are lookin for artists who have already made a NAME for THEMSELVES." Someone who is "Hurtin the Streets."
Therefore fellas/ladies the streets have to "co-sign you!" They want the Artists who can put in that work!! NO NAME = NO GAME! Although you just "might" be hotter "lyrically" ...but now does that mean anything?? Make sure your city KNOWS YOU!
Now a days it takes more than just having a Hot Single to in able to survive. Like Quincy Jones had mentioned [i]"CDs will eventually turn into a Novelty in which fans will want to purchase a DVD over a CD." [/i]Fans are NOW buying into the artist, because they want to capture the story behind the artist with a visual perception of who that artist is.
An artist must make a name for himself, somehow, or someway in order to just be recgonized to get a record deal in 2008.
Check the link below...
YOUTUBE >>>> http://www.youtube.com/watch?v=QE4WwDWTELw
MYSPACE >>>> http://www.myspace.com/rockodadon
